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Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.; So, Siu-ian Amy - In: International journal of hospitality management 31 (2012) 2, pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
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Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander; Zuhorn, Leonie - In: Marketing : ZFP ; journal of research and management 34 (2012) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
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Spillover effects of ingredient branded strategies on brand choice : a field study
Swaminathan, Vanitha; Reddy, Srinivas K.; Dommer, Sara … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 237-251
Persistent link: https://www.econbiz.de/10009530047
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Motivations to participate in collective agricultural marketing in Hungary
Tóth, Anikó; Forgács, Csaba; Fertő, Imre - In: Ekonomika poljoprivrede 58 (2011) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10009308877
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NIMM MICH! : alternative Absatzwege für Ökobetriebe ; 7. - 11. Dezember 2010 ; Dokumentationsband [18. Witzenhäuser Konferenz]
Gräff, Axel (ed.) - 2011
Persistent link: https://www.econbiz.de/10009489322
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Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan; Elg, Ulf; Ghauri, Pervez N. - In: International marketing in the fast changing world, (pp. 109-133). 2015
Persistent link: https://www.econbiz.de/10011416077
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Modern organised retail and its impact on agriculture
Rangarajan, Chakravarthi - In: Organised retailing and agri-business : implications of …, (pp. 29-35). 2016
Persistent link: https://www.econbiz.de/10011376500
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An innovative marketing model for fresh produce in China : farmer-supermarket direct-purchase
Hu, Dinghuan; Gale, Fred - In: Organised retailing and agri-business : implications of …, (pp. 119-138). 2016
Persistent link: https://www.econbiz.de/10011378205
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Is farmer-food retail chain linkage feasible?
Chengappa, P. G.; Mangala, K. P.; Dega, Vijayalakshmi - In: Organised retailing and agri-business : implications of …, (pp. 241-250). 2016
Persistent link: https://www.econbiz.de/10011378219