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Essentials of advertising stra...
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Marketing management
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Consumer behaviour
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Brand management
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Markenführung
16
Relationship marketing
12
Beziehungsmarketing
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Advertising
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Brand image
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Markenimage
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Schultz, Don E.
167
Kitchen, Philip J.
16
Block, Martin P.
10
Peltier, James
7
Kerr, Gayle
6
Block, Martin
5
Kim, Ilchul
5
Schultz, Heidi F.
5
Malthouse, Edward C.
4
Peltier, James W.
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Jain, Varsha
3
Tannenbaum, Stanley I.
3
Allison, Anne
2
Bailey, Scott
2
Barger, Victor
2
Barnes, Beth E.
2
Biraghi, Silvia
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Gambetti, Rossella C.
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Hayman, Dana
2
Li, Tao
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McColl, Rod
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Naik, Prasad A.
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Pals, Heather
2
Patti, Charles H.
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Raman, Kaylan
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SCHULTZ, DON E.
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Srinivasan, Shuba
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Timothy, Alan
2
Viswanathan, Vijay
2
Zahay, Debra
2
Anne, Allison
1
Azzaro, Marian
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1
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
13
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Advertising Research
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Organizations and markets in emerging economies
2
Advertising theory
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Indian Business Research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing customer relationships : a strategic framework
1
Marketing research : a magazine of management and applications
1
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OLC EcoSci
89
ECONIS (ZBW)
58
USB Cologne (EcoSocSci)
13
Other ZBW resources
10
RePEc
5
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71
Strategic brand communication campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
72
Raising the corporate umbrella : corporate communications in the 21st century
Kitchen, Philip J.
;
Schultz, Don E.
-
2001
Persistent link: https://www.econbiz.de/10004735460
Saved in:
73
How to sell more stuff : promotional marketing that really works
Smith, Steve
;
Schultz, Don E.
-
2005
Persistent link: https://www.econbiz.de/10004821090
Saved in:
74
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis G.
-
1984
-
2. ed.
Persistent link: https://www.econbiz.de/10004789976
Saved in:
75
IMC the next generation : five steps for delivering value and measuring returns using marketing communication
Schultz, Don E.
;
Schultz, Heidi
-
2004
Persistent link: https://www.econbiz.de/10004790562
Saved in:
76
FORUM - Mass marketing is a waste of resources
Schultz, Don E.
- In:
Business marketing
78
(
1993
)
6
,
pp. 56
Persistent link: https://www.econbiz.de/10006007897
Saved in:
77
Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.
;
Schultz, Don E.
;
Kim, Ilchul
;
Han, …
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
Saved in:
78
Feature Articles - MEASURING RETURNS ON MARKETING AND COMMUNICATIONS INVESTMENTS - Return on investment (ROI) is a standard measure of a company's performance. But the return on in...
Hayman, Dana
;
Schultz, Don E.
- In:
Planning review : a publ. of The Planning Forum, The …
27
(
1999
)
3
,
pp. 26-33
Persistent link: https://www.econbiz.de/10006627201
Saved in:
79
Viewpoint -- We can do better
Schultz, Don E.
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
6
,
pp. 573
Persistent link: https://www.econbiz.de/10006691536
Saved in:
80
FEATURE: BUSINESS-TO-BUSINESS - Rethinking brand communication management - Investing in customers - And measuring the return. Yes, it can be done, and here's the way to do it
Schultz, Don E.
;
Timothy, Alan
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
11
,
pp. 31-35
Persistent link: https://www.econbiz.de/10006786673
Saved in:
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