Essentials of advertising strategy
Don E. Schultz ; Stanley I. Tannenbaum ; Anne Allison
| Year of publication: |
1996 ; 3. ed.
|
|---|---|
| Authors: | Schultz, Don E. ; Tannenbaum, Stanley I. ; Allison, Anne |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Werbestrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 155 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3527-X ; 0-8442-3524-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004310305