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The business and marketing env...
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Marketing
30
Consumer behaviour
21
Konsumentenverhalten
16
Relationship marketing
13
Customer satisfaction
11
Marketing management
11
Marketingmanagement
11
USA
10
United States
10
Dienstleistung
7
Kundenzufriedenheit
7
Beziehungsmarketing
6
Emotion
6
Unternehmen
6
Großbritannien
5
Service quality
5
Services marketing
5
United Kingdom
5
Enterprise
4
International marketing
4
Management
4
Social Web
4
Social web
4
Tourism
4
Anticipation
3
Brand image
3
Brand management
3
Confidence
3
Customer loyalty
3
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3
Emotions
3
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Experience
3
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3
Financial services
3
Internationales Marketing
3
Markenführung
3
Markenimage
3
Market research
3
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Undetermined
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7
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5
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conceptual-paper
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review
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2
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case-report
1
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Language
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English
94
Undetermined
33
Author
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Palmer, Adrian
112
Koenig-Lewis, Nicole
17
Hartley, Robert F.
14
O'Neill, Martin
10
Bejou, David
9
Hartley, Bob
8
Ackermann, Claire-Lise
3
Beggs, Rosalind
3
Hubbard, Susan
3
Martin, David
3
Asaad, Yousra
2
Charters, Steven
2
Gallagher, Damian
2
Huo, Qunying
2
Mathel, Virginie
2
McCole, Patrick
2
Moll, Alexander
2
O’Neill, Martin
2
Ponsonby, Sharon
2
Ting, Lucy
2
Vichiengior, Tunyaporn
2
Wray, Barry
2
Barrett, Shirley
1
Blumrodt, Jens
1
Boissy, Stephanie
1
Claycomb, Cindy
1
Cliquet, Gérard
1
D'Cruz, Brendan
1
Divakaran, Pradeep Kumar Ponnamma
1
Ennew, Christine T.
1
Hawkins, Eric
1
Ingold, Anthony
1
Jones, Lisa Elinor Medi
1
Karjaluoto, Heikki
1
Keown-McMullan, Caroline
1
Keown‐McMullan, Caroline
1
Koenig‐Lewis, Nicole
1
Koening-Lewis, Nicole
1
Marquet, Morgan
1
Matkovskyy, Roman
1
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Chartered Institute of Marketing <London>
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Journal of marketing management : MM
14
The journal of services marketing
12
Journal of Services Marketing
9
Tourism management : research, policies, practice
5
European Journal of Marketing
4
International Journal of Bank Marketing
3
Journal of customer behaviour
3
Managing service quality : MSQ ; an international journal
3
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International Journal of Contemporary Hospitality Management
2
The journal of applied business research
2
The marketing review
2
CIM practice & revision kit / Professional certificate in marketing
1
Destination branding : creating the unique destination proposition
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Global Business and Economics Review
1
Going global: implementing international business operations
1
International Journal of Public Sector Management
1
International journal of electronic commerce : IJEC
1
International journal of public sector management : IJPSM
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Management Decision
1
Management decision : MD
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
The international journal of bank marketing : IJBM
1
The marketing book
1
The secure online business handbook : a practical guide to risk management and business continuity
1
The service industries journal
1
The spread of yield management practices : the need for systematic approaches ; with 13 tables
1
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Source
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ECONIS (ZBW)
59
OLC EcoSci
30
Other ZBW resources
21
USB Cologne (EcoSocSci)
16
RePEc
1
Showing
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21
Business ethics : mistakes and successes
Hartley, Robert F.
-
2005
Persistent link: https://www.econbiz.de/10013490492
Saved in:
22
Sales management
Hartley, Robert F.
-
1979
Persistent link: https://www.econbiz.de/10000052464
Saved in:
23
Principles of services marketing
Palmer, Adrian
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10000657541
Saved in:
24
Data recovery
Palmer, Adrian
- In:
The secure online business handbook : a practical guide …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003641356
Saved in:
25
Introduction to marketing : theory and practice
Palmer, Adrian
-
2009
-
2nd ed.
Persistent link: https://www.econbiz.de/10003758702
Saved in:
26
Editorial: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10003819544
Saved in:
27
Customer experience management: a critical review of an emerging idea
Palmer, Adrian
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 196-208
Persistent link: https://www.econbiz.de/10003990921
Saved in:
28
Introduction to marketing : theory and practice
Palmer, Adrian
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009522964
Saved in:
29
Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian
-
2011
Persistent link: https://www.econbiz.de/10009232349
Saved in:
30
The internet challenge for destination marketing organizations
Palmer, Adrian
- In:
Destination branding : creating the unique destination …
,
(pp. 128-140)
.
2008
Persistent link: https://www.econbiz.de/10003845387
Saved in:
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