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Status demotion in hierarchical loyalty programs : effects of payment source

Ramaseshan, B.; Stein, Alisha; Rabbanee, Fazlul K. - In: The service industries journal 36 (2016) 9/10, pp. 375-395

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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada

Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394

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Enhancing customer loyalty : critical switching cost factors

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Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs

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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM

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Increasing customer loyalty and customer intimacy by improving the behavior of employees

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Kundenkommunikation aus einem Guss - das Tante EMMA Prinzip

Jungwirth, Ute - In: Erfolgsfaktor Information Management : Erfahrungen, …, (pp. 201-228). 2016

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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction

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Managing customer relationships and building loyalty

Wirtz, Jochen - 2018

Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer...

Persistent link: https://www.econbiz.de/10011645178

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