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International marketing : a cultural approach

Usunier, Jean-Claude - 1993

Persistent link: https://www.econbiz.de/10000322715

International and cross-cultural management research

Usunier, Jean-Claude - 1998 - 1. publ.

Persistent link: https://www.econbiz.de/10000656436

Marketing across cultures : formerly international marketing ; a cultural approach

Usunier, Jean-Claude - 1996 - 2. ed.

Persistent link: https://www.econbiz.de/10000573497

Perceptions du temps des affaires et cultures nationales : une comparaison internationale

Usunier, Jean-Claude - 1991

Persistent link: https://www.econbiz.de/10001329822

Marketing across cultures

Usunier, Jean-Claude - 2000 - 3. ed.

Persistent link: https://www.econbiz.de/10001364720

Marketing international et rémunérations occultes

Usunier, Jean-Claude - 1989

Persistent link: https://www.econbiz.de/10001089983

Oral pleasure and expatriate satisfaction : an empirical approach

Usunier, Jean-Claude - In: Jaarverslag / Noordstar Verzekeringen (1996), pp. 872-898

Persistent link: https://www.econbiz.de/10001227381

Intercultural business negotiations : deal-making or relationship building?

Usunier, Jean-Claude - 2019

Calculative vs relational rationality in intercultural business negotiations -- Deal and/or relationship -- A cultural perspective on deal-making versus relationship-building -- Quandaries in negotiation : dilemmas, conflicts, and disputes in ICBN -- Cultural time orientations in negotiation --...

Persistent link: https://www.econbiz.de/10011869602

An open electronic bargaining system

Usunier, Jean-Claude - 2002

Persistent link: https://www.econbiz.de/10001815332

Relevance versus convenience in business research : the case of country-of-origin research in marketing

Usunier, Jean-Claude - 2003

Persistent link: https://www.econbiz.de/10001815333

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