//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Realistic Cost Estimating for...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
3
Preispolitik
2
USA
2
United States
2
Absatz
1
Advertising effectiveness
1
Betriebswirtschaftliche Einführungsschrift
1
Betriebswirtschaftliche Einführungsschriften
1
Brand image
1
Brands
1
China
1
Consumer behaviour
1
Cultural identity
1
Designation of origin
1
Graduate economics education
1
Herkunftsbezeichnung
1
International trade
1
Konsumentenverhalten
1
Kulturelle Identität
1
Markenimage
1
Multinationals
1
National culture
1
Nationalkultur
1
Openness to foreign cultures
1
Preis
1
Preisgestaltung
1
Preistheorie
1
Price
1
Price theory
1
Social values
1
Soziale Werte
1
Standardisation
1
Taiwan
1
Taiwan Chinese consumers
1
Theorie
1
Theory
1
Unternehmung internationale
1
Werbung
1
Wirtschaftsstudium
1
consumer nationalism
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
7
Article
5
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatzsammlung
1
Dissertation u.a. Prüfungsschriften
1
case-report
1
Language
All
English
7
Undetermined
5
Author
All
Vernon, Ivan R.
12
Peebles, Dean M.
2
Berkman, Harold W.
1
Berkman, Harold William
1
Fenyo, Jane K.
1
Frey, Milton William
1
Greenlaw, Paul Stephen
1
Hanni, David A.
1
Hertz, Paul T.
1
Javalgi, Rajshekhar (Raj) G.
1
Lamb jr., Charles W.
1
Lee, Oscar
1
Park, Jieun
1
Prasad, V. K.
1
Rayans, John K.
1
Ryans Jr, John K.
1
Ryans jr., John K.
1
Ryans, John K.
1
Thanopoulos, John
1
Willis, James R.
1
more ...
less ...
Published in...
All
European Journal of Marketing
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
4
OLC EcoSci
1
Other ZBW resources
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Contemporary perspectives in international business
Berkman, Harold William
(
contributor
); …
-
1979
Persistent link: https://www.econbiz.de/10000582775
Saved in:
2
The pricing function
Vernon, Ivan R.
(
ed.
);
Lamb jr., Charles W.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000051117
Saved in:
3
Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
Saved in:
4
Coordinating international advertising
Peebles, Dean M.
;
Ryans jr., John K.
;
Vernon, Ivan R.
- In:
Journal of marketing
42
(
1978
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10002629837
Saved in:
5
Marketing update : dynamic marketing readings
Berkman, Harold W.
;
Fenyo, Jane K.
;
Hertz, Paul T.
; …
-
1977
Persistent link: https://www.econbiz.de/10001867729
Saved in:
6
International business education in the AACSB schools
Thanopoulos, John
- In:
Journal of international business studies : JIBS ; an …
18
(
1987
)
1
,
pp. 91-98
Persistent link: https://www.econbiz.de/10001027819
Saved in:
7
First Line Management : the foreman's role in manufacturing
Vernon, Ivan R.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10004363191
Saved in:
8
The pricing function : a pragmatic approach
Vernon, Ivan R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10004664465
Saved in:
9
Finansim : a financial management simulation
Greenlaw, Paul Stephen
;
Frey, Milton William
;
Vernon, …
-
1979
-
2. ed
Persistent link: https://www.econbiz.de/10004570037
Saved in:
10
Coordinating International Advertising -- The Goodyear Case Revisited for Latin America
Hanni, David A.
;
Ryans Jr, John K.
;
Vernon, Ivan R.
- In:
Journal of international marketing
3
(
1995
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10007254075
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->