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The self-confidence-advertising response relationship : a function of situational distraction
Bither, Stewart W.; Wright, Peter L. - In: Journal of marketing research : JMR 10 (1973) 2, pp. 146-152
Persistent link: https://www.econbiz.de/10001917525
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Preferences between product consultants
Bither, Stewart W.; Wright, Peter L. - 1977
Persistent link: https://www.econbiz.de/10004763011
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Effects of distraction and commitment on the persuasiveness of television advertising
Bither, Stewart W. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10001917508
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Resistance to persuasion : inoculation and distraction
Bither, Stewart W. - In: Consumer and industrial buying behavior, (pp. 243-250). 1977
Persistent link: https://www.econbiz.de/10001917515
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Resistance to persuasion : notes on inoculation and distraction
Bither, Stewart W. - 1976
Persistent link: https://www.econbiz.de/10004763013
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Analyzing media effects on advertising responses
Wright, Peter L. - In: Public opinion quarterly : journal of the American … 38 (1974) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10003014543
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The cognitive processes mediating acceptance of advertising
Wright, Peter L. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10003014555
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On the application of persuasion theory in social marketing
Wright, Peter L. - In: Marketing analysis for societal problems, (pp. 101-122). 1974
Persistent link: https://www.econbiz.de/10003016897
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Use of consumer judgment models in promotion planning
Wright, Peter L. - In: Journal of marketing 37 (1973) 4, pp. 27-33
Persistent link: https://www.econbiz.de/10003016900
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Managerial leadership
Wright, Peter L. - 1996
Persistent link: https://www.econbiz.de/10004299230