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Marketing your consulting and professional services
Connor, Dick; Davidson, Jeffrey P. - 1997 - 3. ed.
Persistent link: https://www.econbiz.de/10004351954
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2. ed.
Persistent link: https://www.econbiz.de/10004594745
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Marketing professional services : winning new business in the professional services sector
Roe, Michael M. - 1998
Persistent link: https://www.econbiz.de/10004377693
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - In: The service industries journal Vol. 18, nr. 3 (1998)
Persistent link: https://www.econbiz.de/10004378151
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Services, marketing and management
Gilmore, Audrey - 2003
Persistent link: https://www.econbiz.de/10004662270
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2004 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004792035
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Die Bedeutung des Dienstleistungsdesign für den Markterfolg
Reimer, Anja - 2004
Persistent link: https://www.econbiz.de/10004800363
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Services marketing : text and cases
Baron, Steve; Harris, Kim - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004775407
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Services marketing : people, technology, strategy
Lovelock, Christopher H. (contributor) - 2001 - 4. ed.
Persistent link: https://www.econbiz.de/10004780543
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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter de - 1999
Persistent link: https://www.econbiz.de/10004052821