Services marketing : text and cases
Steve Baron and Kim Harris
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Authors: | Baron, Steve ; Harris, Kim |
| Publisher: |
Basingstoke [u.a.] : Palgrave |
| Subject: | Marketing | Dienstleistungssektor | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 291 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-77792-1 ; 0-333-77793-X |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004775407