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The utility of an information processing approach for behavioral price research

Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134

Persistent link: https://www.econbiz.de/10010187206

Numerosity and consumer behavior

Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 167-168

Persistent link: https://www.econbiz.de/10009777144

From doubt to functionality : an imagery story

Adaval, Rashmi - 2018

Persistent link: https://www.econbiz.de/10011910806

The utility of an information processing approach for behavioral price research

Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134

Persistent link: https://www.econbiz.de/10010186086

Seeing and thinking in pictures : A review of visual information processing

Adaval, Rashmi; Saluja, Geetanjali; Jiang, Yuwei - In: Consumer Psychology Review (2018)

Persistent link: https://www.econbiz.de/10012272355

Consumers’ use of an expected future price as a reference: An investigation of the psychological and contextual antecedents

Kulkarni, Atul A. - 2011

Consumers often use an expected future price of a product as a reference for judging the current price, and consequently make purchase decisions such as whether to buy and how much to buy. Extant literature has acknowledged the use of an expected future price of a product in formation of price...

Persistent link: https://www.econbiz.de/10009477800

The unique consequences of feeling lucky : implications for consumer behavior

Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10003860495

Contrast and assimilation effects of processing fluency

Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889

Persistent link: https://www.econbiz.de/10003945195

Social psychology and consumer psychology : an unexplored interface

Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009

Persistent link: https://www.econbiz.de/10003812931

Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products

Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365

Persistent link: https://www.econbiz.de/10008988436