The utility of an information processing approach for behavioral price research
Rashmi Adaval
| Year of publication: |
2013
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|---|---|
| Authors: | Adaval, Rashmi |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 3, p. 130-134
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| Subject: | Behavioral price research | Information processing | Deliberative and non conscious processes | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187206