Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises …: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 … The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing …

entrepreneurial marketing (em) / Ian Fillis and Nicholas Telford -- 2. Dante leave Homer without it: On epics, umbras and … authorpreneurs / Stephen Brown and Anthony Patterson. -- Part II: Sme strategy and networking -- 3. Sme marketing networking / Audrey … Gilmore -- 4. Entrepreneurial marketing and networks - the interactional dynamics of entrepreneur and network management …

Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Kommunikation Führungs- und Fachkräfte aus dem Bereich Sponsoring Der Autor Dr …