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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit - 2016
Persistent link: https://www.econbiz.de/10014012237
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Konsumentenpsychologie und Markenartikel
Unger, Fritz (ed.); Berekoven, Ludwig (contributor) - 1986
Persistent link: https://www.econbiz.de/10014269087
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When "I" becomes "we" : regulatory shift in a consumer's conflict resolution process
Shin, Dongwoo - 2007
Persistent link: https://www.econbiz.de/10004942694
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Creating images and the psychology of marketing communication
Kahle, Lynn R. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004878293
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Consumers Mind : die Psychologie des Verbrauchers
Sommer, Rudolf - 2007
Persistent link: https://www.econbiz.de/10004887066
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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608
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Crowd surfing : survivind and thriving in the age of sonsumer empowerment Brain
Thomas, Martin; Brain, David - 2008
Persistent link: https://www.econbiz.de/10004923252
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Werbe- und Konsumentenpsychologie
Felser, Georg - 2007 - 3. Aufl.
Persistent link: https://www.econbiz.de/10008689313
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Handbook of research methods in consumer psychology
Kardes, Frank R. (ed.); Herr, Paul M. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011997386
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Psychologische Konsequenzen der Euro-Einführung
Greitemeyer, Tobias; Traut-Mattausch, Eva; Frey, Dieter - 2008
Persistent link: https://www.econbiz.de/10003790712