Consumers Mind : die Psychologie des Verbrauchers
Rudolf Sommer
| Year of publication: |
2007
|
|---|---|
| Authors: | Sommer, Rudolf |
| Publisher: |
Frankfurt am Main : Deutscher Fachverl. |
| Subject: | Verbraucher | Psychologie | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 263 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-86641-059-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004887066