Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of …-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …