Electronic marketing : theory and practice for the twenty-first century
John O'Connor, Eamonn Galvin and Martin Evans
| Year of publication: |
2004
|
|---|---|
| Authors: | O'Connor, John ; Galvin, Eamonn ; Evans, Martin |
| Publisher: |
Harlow [u.a.] : Prentice Hall |
| Subject: | Internet marketing | Marketing | Computerunterstütztes Verfahren | Telemarketing | Internet | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 440 S. ; zahlr. Ill. 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-68476-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004284506