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Internationalization strategies for services : a retrospective
Grönroos, Christian - In: The journal of services marketing 30 (2016) 2, pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
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Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu; Grönroos, Christian; Kuusela, Hannu - In: The journal of services marketing 28 (2014) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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Value-based sales process adaption in business relationships
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
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Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian; Helle, Pekka - In: Journal of service management 21 (2010) 5, pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
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How does language matter for services? : challenges and propositions for service research
Holmqvist, Jonas; Grönroos, Christian - In: Journal of service research : JSR 15 (2012) 4, pp. 430-442
Persistent link: https://www.econbiz.de/10009673021
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011
Persistent link: https://www.econbiz.de/10009232917
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How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 52 (2016), pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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The role of psychological distance in value creation
Holmqvist, Jonas; Guest, Duncan; Grönroos, Christian - In: Management decision : MD 53 (2015) 7, pp. 1430-1451
Persistent link: https://www.econbiz.de/10011406808
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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Internes Marketing : kundenorientierte Mitarbeiter auf allen Unternehmensebenen
George, William R.; Grönroos, Christian - In: Internes Marketing : Integration der Kunden- und …, (pp. 45-68). 1999
Persistent link: https://www.econbiz.de/10003252226