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The year 2000 initiated a decade of spectacular growth in the information and communication technology sector in developing countries. Almost 75 percent of the world's mobile telephone subscriptions are in low- and middle-income countries, which have also promoted exciting innovations and...
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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken,...
Persistent link: https://www.econbiz.de/10012684783
This is a collection of 43 essays about the economics and managementof information technology markets. The first part of the book focuseson events, notable birth dates and longstanding trends. The unifyingtheme revolves around the role of human economic behavior in the faceof uncertainty and...
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Intro -- Contents -- Introduction -- Why You Want to Be Online -- Analyzing Your Internet Potential -- Getting There …
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Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in...
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Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...
Persistent link: https://www.econbiz.de/10014556695
expansion of the Internet matters for this phenomenon. Using firm-level customs transaction data from 11 developing countries …, we show that the spread of the internet steepens the slope of the rank-sales relationship among exporters. This shift … likely to retain their status owing to a better Internet. Doubling internet adoption is expected to boost the chance for the …
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