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Customer relationship manageme...
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Beziehungsmarketing
25,148
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25,125
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10,171
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10,157
Marketing
6,876
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6,103
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5,437
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5,430
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5,187
Theorie
4,520
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4,500
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3,922
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3,922
Marketingmanagement
3,823
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3,541
Brand management
3,535
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3,372
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3,241
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2,559
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2,436
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2,436
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2,383
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2,383
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2,272
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2,247
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2,162
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2,133
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2,113
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1,800
Einzelhandel
1,662
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1,644
Brand
1,616
Verbraucherverhalten
1,611
Kundenwert
1,598
Markenpolitik
1,598
Strategisches Management
1,539
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1,500
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1,498
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1,498
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230
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Arbeitspapier
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573
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510
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131
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Bruhn, Manfred
331
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219
Pepels, Werner
178
Kotler, Philip
173
Huber, Frank
163
Meffert, Heribert
160
Wiedmann, Klaus-Peter
135
Bauer, Hans H.
129
Belz, Christian
101
Diller, Hermann
101
Kumar, V.
97
Tomczak, Torsten
88
Esch, Franz-Rudolf
82
Herrmann, Andreas
81
Ahlert, Dieter
79
Burmann, Christoph
72
Krafft, Manfred
72
Kreutzer, Ralf T.
72
Kleinaltenkamp, Michael
71
Wirtz, Bernd W.
70
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Heinemann, Gerrit
61
Silberer, Günter
61
Backhaus, Klaus
60
Kuß, Alfred
60
Stauss, Bernd
59
Fritz, Wolfgang
58
Verhoef, Peter C.
57
Han, Heesup
54
Albers, Sönke
52
Hollebeek, Linda D.
50
Reinecke, Sven
49
Olbrich, Rainer
48
Piller, Frank T.
47
Hippner, Hajo
46
Kirchgeorg, Manfred
46
Swoboda, Bernhard
46
Walsh, Gianfranco
46
Hadwich, Karsten
45
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Springer Fachmedien Wiesbaden
497
Verlag Dr. Kovač
75
Haufe-Lexware GmbH & Co. KG
53
Springer Gabler <Firma>
42
Gesellschaft zur Erforschung des Markenwesens
36
Verlag Franz Vahlen
35
American Marketing Association
27
De Gruyter Oldenbourg
27
RWTH Aachen
27
Springer-Verlag GmbH
27
IGI Global
24
Wiley-VCH
24
W. Kohlhammer GmbH
23
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
20
UVK Verlagsgesellschaft mbH
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Springer International Publishing
19
Uni-Taschenbücher GmbH
19
Duncker & Humblot
18
Nomos Verlagsgesellschaft
18
Deutscher Dialogmarketing Verband
17
Erich-Schmidt-Verlag <Berlin>
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Friedrich-Schiller-Universität Jena
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Technische Universität Braunschweig
15
European Society for Opinion and Marketing Research
14
OECD
14
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
Campus Verlag
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
National Bureau of Economic Research
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Helmut-Schmidt-Universität
10
Institut für Demoskopie Allensbach
10
MITP Verlags-GmbH & Co. KG
10
Technische Universität Dresden
10
Universität Mannheim
10
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SpringerLink / Bücher
1,484
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
426
Gabler Edition Wissenschaft
349
Springer eBook Collection / Business and Economics
330
Springer eBook Collection
320
International journal of hospitality management
280
Research
243
The journal of services marketing
225
Europäische Hochschulschriften / 5
217
The journal of business & industrial marketing
192
The service industries journal
186
Lehrbuch
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
141
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
119
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
The journal of brand management : an international journal
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
Journal of retailing
103
Cogent business & management
102
essentials
101
Gabler Research
100
Psychology & marketing
100
Hamburger Schriften zur Marketingforschung
97
Marketing intelligence & planning
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
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ECONIS (ZBW)
37,151
USB Cologne (EcoSocSci)
13,816
USB Cologne (business full texts)
121
BASE
11
EconStor
1
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50841
PR today : the authoritative guide to public relations
Morris, Trevor
;
Goldsworthy, Simon
-
2012
Persistent link: https://www.econbiz.de/10009414754
Saved in:
50842
Facebook marketing : leveraging Facebook's features for your marketing campaigns
Carter, Brian
;
Levy, Justin R.
-
2012
-
3. ed., 1. pr.
Persistent link: https://www.econbiz.de/10009420281
Saved in:
50843
How to say it : business to business selling : power words and strategies from the world's top sales experts
James, Geoffrey
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009420864
Saved in:
50844
The Sage handbook of social marketing
Hastings, Gerard
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009420968
Saved in:
50845
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009495710
Saved in:
50846
The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services
Foote, Cameron S.
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009496029
Saved in:
50847
Erfolgsfaktoren des Aftersales Service im Investitionsgütermarketing : eine Analyse am Beispiel deutscher Offsetdruckmaschinenhersteller
Sass, Björn
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009497227
Saved in:
50848
Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
-
2012
Persistent link: https://www.econbiz.de/10009497297
Saved in:
50849
Die Beziehung von Unternehmenskultur und Unternehmensmarke : ein Beitrag zum behavioral branding
Deitmar, Hanna Lena
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009497305
Saved in:
50850
Consumer reactiion on tumbling funds : evidence from retail fund outflows during the financial crisis 2007/2008
Schmidt, Daniel
;
Schmielewski, Frank
-
2012
Persistent link: https://www.econbiz.de/10009497608
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