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Strategic advertising manageme...
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Consumer behaviour
18
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English
71
Undetermined
39
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2
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Elliott, Richard
76
Percy, Larry
48
Rossiter, John R.
16
Shankar, Avi
10
Yannopoulou, Natalia
10
Goulding, Christina
6
Davies, Andrea
5
Pervan, Simon
4
Canniford, Robin
3
Gylling, Catharina
3
Toivonen, Marja
3
Auty, Susan
2
Bian, Xuemei
2
Eccles, Sue
2
Fitchett, James A.
2
Gournay, Kevin
2
Hansen, Flemming
2
Koronis, Epaminondas
2
Liu, Martin J.
2
Ritson, Mark
2
Al-Mutawa, Fajer Saleh
1
Ambler, Tim
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Barlow, Matt
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Benfield, Andrew
1
Catterall, Miriam
1
Christensen, Sverre Riis
1
Combe, Ian
1
Cova, Bernard
1
Donovan, Robert J.
1
Elliott, Christine
1
Elliott, Richard H.
1
Franke, George R.
1
Harris, John
1
Huhmann, Bruce A.
1
Jankel‐Elliott, Nick
1
Jobber, David
1
Jones, Abigail
1
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1
Lau, Nam-kai
1
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Journal of marketing management : MM
7
International journal of advertising : the quarterly review of marketing communications
6
Critical perspectives on business and management
5
European journal of marketing : EJM
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
European Journal of Marketing
4
Working paper series
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Qualitative Market Research: An International Journal
3
The evolution of brands : from signals of quality to storehouses of trust
3
Journal of Consumer Research
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Marketing theory
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and consumer psychology
1
Advertising and consumer psychology conferences
1
Advertising theory
1
Antitrust Chronicle
1
Brand culture
1
Cross-cultural and critical perspectives on brands
1
Cross-cultural buyer behavior
1
Handbook of qualitative research methods in marketing
1
Industrial engineering : IE ; the magazine for systems Integrators
1
International advertising and communication : current insights and empirical findings
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of the Market Research Society : JMRS
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Marketing research : a magazine of management and applications
1
McGraw-Hill series in marketing
1
Praeger scientific
1
Praeger special studies
1
Psychology & marketing
1
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ECONIS (ZBW)
57
OLC EcoSci
29
USB Cologne (EcoSocSci)
11
Other ZBW resources
9
RePEc
4
BASE
2
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81
The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
Ritson, Mark
;
Elliott, Richard
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10006664573
Saved in:
82
The Marketplace Management of Illicit Pleasure
Goulding, Christina
;
Shankar, Avi
;
Elliott, Richard
; …
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
5
,
pp. 759-771
Persistent link: https://www.econbiz.de/10008168535
Saved in:
83
Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Gylling, Catharina
;
Elliott, Richard
;
Toivonen, Marja
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1283-1302
Persistent link: https://www.econbiz.de/10010023233
Saved in:
84
A Model of Emotion-Driven Choice
Elliott, Richard
- In:
Journal of marketing management : MM
14
(
1998
)
1-3
,
pp. 95-108
Persistent link: https://www.econbiz.de/10006993516
Saved in:
85
Man management? Women and the use of debt to control personal relationships
Elliott, Richard
;
Eccles, Sue
;
Gournay, Kevin
- In:
Journal of marketing management : MM
12
(
1996
)
7
,
pp. 657-670
Persistent link: https://www.econbiz.de/10007002325
Saved in:
86
Revenge, Existential Choice, and Addictive Consumption
Elliott, Richard
;
Eccles, Sue
;
Gournay, Kevin
- In:
Psychology & marketing
13
(
1996
)
8
,
pp. 753-768
Persistent link: https://www.econbiz.de/10007002757
Saved in:
87
Discourse analysis: Exploring action, function and conflict in social texts
Elliott, Richard
- In:
Marketing intelligence & planning
14
(
1996
)
6
,
pp. 65
Persistent link: https://www.econbiz.de/10007003434
Saved in:
88
Understanding Consumption: Contributions from a Narrative Perspective
Shankar, Avi
;
Elliott, Richard
;
Goulding, Christina
- In:
Journal of marketing management : MM
17
(
2001
)
3-4
,
pp. 429-454
Persistent link: https://www.econbiz.de/10006978939
Saved in:
89
Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Understanding Consumption: Contributions from a Narrative Perspective
Shankar, Avi
;
Elliott, Richard
;
Goulding, Christina
- In:
Journal of marketing management : MM
17
(
2001
)
3-4
,
pp. 429-454
Persistent link: https://www.econbiz.de/10006978967
Saved in:
90
Idealized images of the male body in advertising: a reader-response exploration
Elliott, Richard
;
Elliott, Christine
- In:
Journal of marketing communications
11
(
2005
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10008116989
Saved in:
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