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Environmental strategy in business : green marketing communication

Lanfranchi, Maurizio; Giannetto, Carlo; Rotondo, Francesco - In: Journal of corporate responsibility and leadership : JCR&L 4 (2017) 3, pp. 111-126

Persistent link: https://www.econbiz.de/10011927414

CSR communication in Spanish quoted firms

Cea Moure, Ramiro - In: European research on management and business economics 25 (2019) 2, pp. 93-98

Humans communicate their activities and performance in several ways (word of mouth, signs, written language, webpage, social networks, etc.). Currently, businesses use different mechanisms to communicate their Corporate Social Responsibility (CSR) activities to foster their reputation, consumer...

Persistent link: https://www.econbiz.de/10012016633

Trust and transparency : perspectives upon the communication of the National Bank of Romania during the financial crisis

Iacob, Raluca - In: Management dynamics in the knowledge economy 6 (2018) 1/19, pp. 129-144

Persistent link: https://www.econbiz.de/10011859709

Communicating green fashion across different cultures and geographical regions

Dickenbrok, Corinna; Martinez, Luis F. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10011918406

Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes

Yang, Dong Jenn - In: International review on public and non-profit marketing 15 (2018) 3, pp. 315-332

Persistent link: https://www.econbiz.de/10011918526

When unforeseen events become strategic

Larsen, Mette Vinther; Gulddahl Rasmussen, Jørgen - In: Journal of management & organization : JMO 24 (2018) 2, pp. 209-223

Persistent link: https://www.econbiz.de/10011930328

The asset pricing implications of ambiguous central bank communication : evidence from China

Lin, Jianhao; Zhang, Yifan; Chen, Liangyuan; Zhou, Xianbo - In: Emerging markets, finance & trade : a journal of the … 60 (2024) 10, pp. 2204-2219

Persistent link: https://www.econbiz.de/10015049704

Is digital social communication effective for social relationship? : a study of online brand communities

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 94-118

Persistent link: https://www.econbiz.de/10014567152

Guerilla Werbung : kein weißer Fleck mehr in der Werbelandschaft ; nur fehlt bislang die gemeinsame Sprache

Kuchar, Annika; Herbert, Stefan - 2010

Das Buch Guerilla Werbung wurde im Rahmen der Bachelorarbeit an der TU Ilmenau erstellt und beschäftigt sich mit der Definition von Guerilla Marketing im kommunikationspolitischen Bereich sowie der Abgrenzung zu traditionellen Werbeformen. Ziel dieser Ausführungen ist die Förderung des...

Persistent link: https://www.econbiz.de/10003978944

Nachhaltiges Flächenmanagement - in der Praxis erfolgreich kommunizieren : Ansätze und Beispiele aus dem Förderschwerpunkt REFINA ; eine Publikation des Förderprogramms "Forschung...

Bock, Stephanie (ed.); Hinzen, Ajo (ed.); Libbe, Jens (ed.) - Deutsches Institut für Urbanistik - 2009

Persistent link: https://www.econbiz.de/10008779483