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The role of models in marketing
Lazer, William - In: Journal of marketing 26 (1962) 2, pp. 9-14
Persistent link: https://www.econbiz.de/10002352601
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Perspectives on market developments and opportunities in the United States in the 1980's
Lazer, William - In: Opportunities and challenges in United States markets : …, (pp. 11-28). 1982
Persistent link: https://www.econbiz.de/10002352612
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Price determination in the Western Canadian garment industry
Lazer, William - In: The journal of industrial economics 5 (1957) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10002352621
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Perspectives of sales forecasting : a comprehensive program: procedures, techniques, results
Lazer, William - In: Business topics 7 (1959) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10002352643
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Operations research : a management assessment
Lazer, William - In: Organization theories, (pp. 312-321). 1970
Persistent link: https://www.econbiz.de/10002352653
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Marketing's changing social relationships
Lazer, William - In: Journal of marketing 33 (1969) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10002352663
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Marketing's changing social relationships
Lazer, William - In: Issues in advertising, (pp. 107-121). 1972
Persistent link: https://www.econbiz.de/10002352679
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Life style concepts and marketing
Lazer, William - In: Dimensions of consumer behavior, (pp. 128-136). 1965
Persistent link: https://www.econbiz.de/10002352719
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The interdisciplinary approach to marketing - a management overview
Lazer, William - In: Applications of the sciences in marketing management, (pp. 1-32). 1968
Persistent link: https://www.econbiz.de/10002352761
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The 1980s and beyond : a perspective
Lazer, William - In: MSU business topics 25 (1977) 2, pp. 21-35
Persistent link: https://www.econbiz.de/10002352925