Narrow search
Showing 31 - 40 of 77
Cover Image
Product rajuvenation strategies
Lazer, William; Luqmani, Mushlaq; Quateshi, Zahtr - In: Business horizons 27 (1984) 6, pp. 21-28
Persistent link: https://www.econbiz.de/10003615428
Cover Image
Product rejuvenation strategies
Lazer, William; Luqmani, Mushtaw; Quracshi, Zahir - In: Business horizons 27 (1984) 6, pp. 21-28
Persistent link: https://www.econbiz.de/10003620653
Cover Image
Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Cover Image
Basic duties of the modern sales department
Kelley, Eugene J.; Lazer, William - In: Readings in sales management, (pp. 234-239). 1970
Persistent link: https://www.econbiz.de/10002231073
Cover Image
Basic duties of the modern sales department
Kelley, Eugene J.; Lazer, William - In: Sales strategy : cases and readings, (pp. 56-61). 1969
Persistent link: https://www.econbiz.de/10002231083
Cover Image
Managerial marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.; Lazer, William - 1967 - 3. ed
Persistent link: https://www.econbiz.de/10002231131
Cover Image
Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
Cover Image
Innovations in marketing management
Smith, Wendell R.; Cascino, Anthony E.; Lazer, William - In: Business horizons 2 (1959) 3, pp. 52-67
Persistent link: https://www.econbiz.de/10002821221
Cover Image
Japanese distribution channels : invisible barriers to market entry
Shimaguchi, Mitsuaki; Lazer, William - In: MSU business topics 27 (1979) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10002797956
Cover Image
Social marketing : perspectives and viewpoints
Lazer, William; Kelley, Eugene J. - 1973
Persistent link: https://www.econbiz.de/10002352572