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Produktpositionierung
Mayer, Ralf Ulrich - 1984
Persistent link: https://www.econbiz.de/10000087785
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The product manager's field guide : practical tools, exercises, and resources for improved product management
Gorchels, Linda - 2003
Persistent link: https://www.econbiz.de/10004781992
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila (contributor) - 2006
Persistent link: https://www.econbiz.de/10004878232
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From concept to consumer : how to turn ideas into money
Baker, Phil - 2009
Persistent link: https://www.econbiz.de/10004920867
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Grundprinzipien des Produktmarketings : 20 Bausteine zum professionellen Management von Produkten und Programmen
Pepels, Werner - 2017
Persistent link: https://www.econbiz.de/10011720522
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Product innovation : leading change through integrated product development
Rainey, David L. - 2005
Persistent link: https://www.econbiz.de/10004832149
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Something really new : three simple steps to creating truly innovative products
Hauptly, Denis J. - 2008
Persistent link: https://www.econbiz.de/10004893633
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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008824800
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Essentials of new product management
Urban, Glen L. - 1987
Persistent link: https://www.econbiz.de/10013474674