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Behavioral models for market a...
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Wind, Yoram
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ECONIS (ZBW)
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121
Product policy : concepts, methods, and strategy
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10004761405
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122
Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram
;
Mahajan, Vijay
-
2002
Persistent link: https://www.econbiz.de/10004740615
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123
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10004745165
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124
The power of impossible thinking : transform the business of your life and the life of your business
Wind, Yoram
;
Crook, Colin
;
Gunther, Robert E.
-
2005
Persistent link: https://www.econbiz.de/10004800741
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125
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10004783318
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126
Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram
- In:
Journal of business research : JBR
58
(
2005
)
7
,
pp. 863-873
Persistent link: https://www.econbiz.de/10006713815
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127
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
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128
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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129
Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246
Persistent link: https://www.econbiz.de/10008273031
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130
Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
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