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Preference of Relevant Others and Individual Choice Models.

Wind, Yoram - In: Journal of Consumer Research 3 (1976) 1, pp. 50-57

Persistent link: https://www.econbiz.de/10005785463

Marketing as an engine of business growth: a cross-functional perspective

Wind, Yoram - In: Journal of Business Research 58 (2005) 7, pp. 863-873

Persistent link: https://www.econbiz.de/10005462394

New product forecasting models : Directions for research and implementation

Mahajan, Vijay; Wind, Yoram - In: International Journal of Forecasting 4 (1988) 3, pp. 341-358

Persistent link: https://www.econbiz.de/10005429394

The linking pin role in organizational buying centers

Wind, Yoram; Robertson, Thomas S. - In: Journal of Business Research 10 (1982) 2, pp. 169-184

Persistent link: https://www.econbiz.de/10005473537

International Portfolio Analysis and Strategy: The Challenge of the 80s

Wind, Yoram; Douglas, Susan - In: Journal of International Business Studies 12 (1981) 2, pp. 69-82

This paper suggests an operational approach to strategic planning for international marketing using a portfolio perspective. The need for such a perspective is discussed, followed by an examination of current approaches to international business portfolio analysis and strategic planning. A new...

Persistent link: https://www.econbiz.de/10005057941