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Special issue on marketing modeling on the threshold of the 21st century
Steenkamp, Jan-Benedict Evangelista (contributor) - In: International journal of research in marketing : IJRM ; … 17,2/3 (2000)
Persistent link: https://www.econbiz.de/10004708815
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Marketing-Modelle : Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing
Hansen, Hans Robert; Thabor, Alexandre - 1973
Persistent link: https://www.econbiz.de/10000091180
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Building implementable marketing models
Naert, Philippe A.; Leeflang, Peter - 1978
Persistent link: https://www.econbiz.de/10000049977
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Quantitative Marketing-Modelle in der Kreditbank : Oberziel-orientierte Bewertung globaler Entscheidungsalternativen
Meyer zu Selhausen, Hermann - 1976
Persistent link: https://www.econbiz.de/10000051638
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Market response models : econometric and time series analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 2003 - 2. ed., 2. print.
Persistent link: https://www.econbiz.de/10002113464
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Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10011308726
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Market response models : econometric and time series analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 2002 - 2. ed., 2. print
Persistent link: https://www.econbiz.de/10001629142
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Logik und Methodologie integrativen Marketings : im Kontext von Transformationen
Renker, Clemens - 2001
Persistent link: https://www.econbiz.de/10001576739