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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Conformity around dominant marketing cognitive products : networks, mediators and storytelling
Marion, Gilles - In: Marketing theory 10 (2010) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10003986203
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Informationsverhalten der Generation 50plus im Rahmen der Reiseentscheidung
Siebels, Astrid - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003915226
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Perceiving innovations : the role of processing fluency
Erz, Antonia - 2011
Persistent link: https://www.econbiz.de/10009428309
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Introduction to visual marketing
Wedel, Michel; Pieters, Rik - In: Visual marketing : from attention to action ; …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10009260347
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Reflecting on experiential learning in marketing education
Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
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Marketing, accounting and cognitive perspectives
Rapoport, Amnon (contributor) - 2005
Persistent link: https://www.econbiz.de/10003275844
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Creativity, cognition and the market
Christensen, Bo T. - In: Strategic market creation : a new perspective on …, (pp. 48-70). 2008
Persistent link: https://www.econbiz.de/10003732303
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 182-196). 2008
Persistent link: https://www.econbiz.de/10003719408
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424