In a well-known article, Blattberg and Jeuland (Blattberg, R. C., A. P. Jeuland. 1981. A micromodeling approach to investigate the advertising-sales relationship. (September) 988–1005.) apply nonlinear estimation to a market level model based on aggregation of an individual level model of...

In this paper, the one-dimensional vertical differentiation model (Shaked and Sutton [Shaked, A., J. Sutton. 1982. Relaxing price competition through product differentiation. 3–13.], Moorthy [Moorthy, K. S. 1988. Product and price competition in a Duopoly. (Spring) 141–168.]) is extended to...

The motion picture industry is characterized by a dynamic market environment, limited shelf space and product category management, and consequently, complex channel contracts specifying the split of box office revenue between distributors and exhibitors. Although such a contracting practice...

We develop and empirically validate a procedure specifically designed to allow farm equipment manufacturers to assess their customer value relative to the competition. Using a combination of psychometric procedures for evaluating farmer judgments (confirmatory factor analysis and conjoint...