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Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R. (ed.); Hollander, Stanley C. (honouree) - 1988
Persistent link: https://www.econbiz.de/10000744354
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Exploring the nature of marketing history : proposition and discussion
Nevett, Terence R. - In: Shakai-kagaku-ronshū (1996), pp. 113-135
Persistent link: https://www.econbiz.de/10001207626
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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E. - In: European journal of marketing : EJM 22 (1988) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence (contributor) - 1988 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004063908
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Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States
Miracle, Gordon E.; Nevett, Terence - 1987 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004621191
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Reviews and Communications - The Struggles of Brown, Jones, and Robinson: By One of the Finn
Trollope, Anthony; Nevett, Terence - In: Journal of macromarketing : examining the interactions … 19 (1999) 1, pp. 80-83
Persistent link: https://www.econbiz.de/10006913708
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Renews and Communications - Global Marketing and Advertising: Understanding Cultural Paradoxes
Mooij, Marieke de; Nevett, Terence - In: Journal of macromarketing : examining the interactions … 18 (1998) 1, pp. 70-71
Persistent link: https://www.econbiz.de/10006918319
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The Economic Effects of Advertising: Neil Borden Revisited
Nevett, Terence - In: Journal of macromarketing : examining the interactions … 16 (1996) 2, pp. 124-132
Persistent link: https://www.econbiz.de/10006930804
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Global Marketing
Akhter, Syed H.; Nevett, Terence - In: Journal of global marketing 10 (1997) 3, pp. 95
Persistent link: https://www.econbiz.de/10006999662