Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Year of publication: |
1988 ; 1. [Dr.]
|
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Other Persons: | Nevett, Terence (contributor) |
Publisher: |
Lexington, Mass. [u.a.] : Lexington Books Heath |
Subject: | Stanley Charles Hollander | Marketing | Geschichte | Aufsatzsammlung |
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Adding value : brands and marketing in food and drink
Jones, Geoffrey, (1994)
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Explorations in the history of marketing
Fullerton, Ronald A., (1994)
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Kulhavy, Ernest, (1986)
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Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R., (1988)
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Nevett, Terence R., (1987)
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Exploring the nature of marketing history : proposition and discussion
Nevett, Terence R., (1996)
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