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Marketing management
14
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Morgan, Robert
70
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9
Hughes, Matthew
8
Kouropalatis, Yiannis
5
Robson, Matthew J.
5
Ireland, R. Duane
4
Lindgreen, Adam
4
Thorpe, Eleri R.
4
Bıçakcıoğlu-Peynirci, Nilay
3
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3
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3
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3
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
3
Journal of strategic marketing
3
Journal of international marketing
2
Journal of the Academy of Marketing Science
2
Long range planning : LRP ; international journal of strategic management
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
International marketing ; Vol. 1
1
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1
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1
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1
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1
Journal of Managerial Psychology
1
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1
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1
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Journal of orthopaedic research : official publ. of the Orthopaedic Research Society and the Bioelectric Repair and Growth Society
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
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ECONIS (ZBW)
57
OLC EcoSci
6
RePEc
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BASE
2
USB Cologne (EcoSocSci)
2
Other ZBW resources
1
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11
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
Saved in:
12
Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Matthew
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 651-661
Persistent link: https://www.econbiz.de/10003483605
Saved in:
13
A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
Saved in:
14
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
15
Why do product-market strategies fail? : a sociostructural examination under conditions of adherence
Hughes, Paul
;
Hughes, Matthew
;
Morgan, Robert
- In:
Group & organization management : an international journal
35
(
2010
)
5
,
pp. 606-635
Persistent link: https://www.econbiz.de/10008729013
Saved in:
16
Realizing product-market advantage in high-technology international new ventures : the mediating role of ambidextrous innovation
Hughes, Matthew
;
Martin, Silvia L.
;
Morgan, Robert
; …
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10008773330
Saved in:
17
Real options and real strategies
Zarkos, Stefanos
;
Morgan, Robert
;
Kouropalatis, Yiannis
- In:
Strategic change : SC ; briefings in entrepreneurial finance
16
(
2007
)
7
,
pp. 315-325
Persistent link: https://www.econbiz.de/10003607744
Saved in:
18
Theories of international trade, foreign direct investment and firm internationalization : a critique
Morgan, Robert
;
Katsikeas, Constantine S.
-
2007
Persistent link: https://www.econbiz.de/10003583410
Saved in:
19
Fitting strategic resources with product-market strategy : performance implications
Hughes, Paul
;
Morgan, Robert
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003704603
Saved in:
20
A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Thorpe, Eleri R.
;
Morgan, Robert
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003494025
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