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Marketing Management & adminis...
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Marketingmanagement
13
Vereinigte Staaten
13
Marketing
12
Marktforschung
12
Theorie
11
Marketing management
10
Theory
9
Werbung
8
Absatz
6
Management
6
USA
6
United States
5
Absatztechnik
4
Marktwerbung
4
Verbraucher
4
Verbraucherverhalten
4
Absatzpolitik
3
Consumer behaviour
3
Entscheidung
3
Konsumentenverhalten
3
Marketingforschung
3
Marktpsychologie
3
Betriebswirtschaftslehre
2
Business economics
2
Decision
2
Einzelhandel
2
Einzelhandelsbetrieb
2
Handel
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Preisgestaltung
2
Public administration
2
Strategic management
2
Strategisches Management
2
Verkauf
2
Werbemittel
2
Ägypten
2
Öffentliche Verwaltung
2
Absatzkontrolle
1
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Undetermined
4
Type of publication
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Book / Working Paper
53
Article
23
Type of publication (narrower categories)
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Lehrbuch
3
Textbook
3
Aufsatz im Buch
1
Aufsatzsammlung
1
Bibliographie
1
Book section
1
CD-ROM, DVD
1
Reprint
1
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Language
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English
37
Undetermined
36
German
2
Spanish
1
Author
All
Boyd, Harper W.
41
Britt, Steuart Henderson
33
Westfall, Ralph
11
Walker, Orville C.
8
Larréché, Jean-Claude
6
Henderson Britt, Steuart
5
Lucas, Darrell Blaine
5
Clewett, Richard M.
4
Mullins, John W.
4
Stasch, Stanley F.
3
Boyd jr., Harper W.
2
Frank, Ronald E.
2
Fryburger, Vernon
2
Gibson, Donald M. T.
2
Sherif, Ahmed Fouad
2
Adams, Stephen C.
1
Barclay, William D.
1
Beard, Miriam
1
Boyd, Harper White
1
Boyd, jr., Harper W.
1
Britt, Steuart H.
1
Clewett, Richard M
1
Coulson, John S.
1
Davis, Robert T.
1
Davis, Robert Tyrrell
1
Faison, Edmund W. J.
1
Graeber, Isacque
1
Hundhausen, Carl
1
Iffland, Charles P.
1
Levy, Sidney J.
1
Lubawski, L.
1
Massy, William F.
1
Miller, Allan S.
1
Newman, Joseph W.
1
Sherbini, Abdel Aziz el
1
Sherbini, Abdel Azizel
1
Sherbini, Abdel-Aziz el
1
Sherif, Ahmed Foaud
1
Stewart, John B.
1
Tavis, Lee A.
1
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Institution
All
Stanford University / International Center for the Advancement of Management Education
1
Universidad de Stanford
1
Published in...
All
Business Horizons
4
Business horizons
3
McGraw-Hill series in marketing and advertising
3
The Wiley marketing series
3
Journal of advertising research
2
Journal of marketing research : JMR
2
Marketing management and administrative action
2
Comparative marketing systems : a cultural approach
1
Competition in marketing
1
Dimensions of consumer behavior
1
Grundriß der Werbung
1
Journal of Advertising Research
1
Journal of marketing
1
McGraw Hill series in marketing and advertising
1
McGraw-Hill Series in Marketing and Advertising
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
Mcgraw-Hill / Irwin series in marketing
1
Praxis des Marketing : Erschliessung der Märkte von morgen
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Studies
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Irwin series in marketing
1
The McGraw-Hill/Irwin series in marketing
1
The nature and scope of marketing research
1
Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
1
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Source
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ECONIS (ZBW)
44
USB Cologne (EcoSocSci)
26
RePEc
5
OLC EcoSci
1
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61
Contemporary American Marketing : readings on the changing market structure
Boyd, Harper W.
(
contributor
); …
-
1957
Persistent link: https://www.econbiz.de/10004635798
Saved in:
62
Contemporary American Marketing : readings on the changing market structure
Boyd, Harper W.
(
contributor
); …
-
1962
-
Rev. ed.
Persistent link: https://www.econbiz.de/10004635833
Saved in:
63
Marketing Management: cases from the emerging coutries
Boyd, Harper W.
(
contributor
); …
-
1966
Persistent link: https://www.econbiz.de/10004635842
Saved in:
64
Marketing management : a strategic, decision making approach
Boyd, Harper W.
(
contributor
)
-
2002
-
4. ed.
Persistent link: https://www.econbiz.de/10004735479
Saved in:
65
Cases in advertising management
Boyd, Harper W.
;
Fryburger, Vernon
;
Westfall, Ralph
-
1964
Persistent link: https://www.econbiz.de/10014294633
Saved in:
66
Marketing research : text and cases
Boyd, Harper W.
-
1957
-
2. printing
Persistent link: https://www.econbiz.de/10014418566
Saved in:
67
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
;
Stasch, Stanley F.
-
1977
-
4. ed.
Persistent link: https://www.econbiz.de/10013481452
Saved in:
68
Marketing strategy : planning and implementation
Walker, Orville C.
-
1992
Persistent link: https://www.econbiz.de/10013481866
Saved in:
69
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
;
Stasch, Stanley F.
-
1977
-
4. ed., 1. print.
Persistent link: https://www.econbiz.de/10004912676
Saved in:
70
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2008
-
6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
Saved in:
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