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Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
Kleinaltenkamp, Michael (ed.) - 1994
Persistent link: https://www.econbiz.de/10000412564
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Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred; Pingel, Annette; Schwarting, Ulf - 1994
Persistent link: https://www.econbiz.de/10000414943
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Business marketing : a managerial approach
Haas, Robert W. - 1995 - 6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
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Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard (ed.) - 1995
Persistent link: https://www.econbiz.de/10000542418
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Dynamik im Messe-Marketing der deutschen Investitionsgüterindustrie
Helmich, Heike - 1998
Persistent link: https://www.econbiz.de/10000651161
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Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz (ed.);  … - 1997
Persistent link: https://www.econbiz.de/10000634063