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Strategies for introducting marketing into nonprofit organizations
Kotler, Philip - In: Journal of marketing 43 (1979) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10002240488
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Targeting prospects for a new product
Kotler, Philip; Zaltman, Gerald - In: Journal of advertising research 16 (1976) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10002240490
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Technological choice in underdeveloped economies
Kotler, Philip - In: Economic development and cultural change 10 (1962) 3, pp. 324-330
Persistent link: https://www.econbiz.de/10002240494
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Toward an explicit model for media selection
Kotler, Philip - In: Readings in advertising and promotion strategy, (pp. 207-221). 1968
Persistent link: https://www.econbiz.de/10002240521
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The use of mathematical models in marketing
Kotler, Philip - In: Journal of marketing 27 (1963) 4, pp. 31-41
Persistent link: https://www.econbiz.de/10002240524
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The use of mathematical models in marketing
Kotler, Philip - In: Readings in management control, (pp. 391-412). 1970
Persistent link: https://www.econbiz.de/10002240528
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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What consumerism means for marketers
Kotler, Philip - In: Readings in basic marketing, (pp. 373-388). 1978
Persistent link: https://www.econbiz.de/10002240533
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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The role of the marketing department in the organization of the future
Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997
Persistent link: https://www.econbiz.de/10001296694