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Health care marketing : issues...
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94
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73
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62
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62
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62
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61
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58
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53
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51
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50
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49
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49
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49
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49
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48
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47
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46
Baker, Michael John
45
Huber, Frank
45
Dichtl, Erwin
42
Kuß, Alfred
42
Brown, Stephen
41
Garcia, Philip
41
Kreutzer, Ralf T.
41
Cutler, David M.
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
39
Kleinaltenkamp, Michael
39
Straume, Odd Rune
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Health economics
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Springer eBook Collection
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Europäische Hochschulschriften / 5
146
Management science : journal of the Institute for Operations Research and the Management Sciences
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Management Science
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Journal of Agricultural and Applied Economics
130
Health economics review
118
Industrial marketing management : the international journal for industrial and high-tech firms
118
State of Health in the EU
115
Discussion paper series / IZA
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Journal of Consumer Marketing
110
European journal of operational research : EJOR
109
Health care management science
103
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
94
European journal of marketing : EJM
83
Health marketing quarterly
83
Socio-economic planning sciences : the international journal of public sector decision-making
82
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing management : MM
79
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Technological forecasting & social change : an international journal
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1
Health care
marketing
: issues and trends
Cooper, Philip D.
(
contributor
)
-
1985
-
2. ed
Persistent link: https://www.econbiz.de/10000743152
Saved in:
2
Sensation seekers as a healthcare
marketing
metasegment
Self, Donald R.
;
Findley, Carolyn Sara Casey
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10003957546
Saved in:
3
Strategic
marketing
for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
4
Marketing
retail health clinics : challenges and controversies arising from a health care innovation
Williams, Cheryl-Ann N.
;
Khanfar, Nile M.
;
Harrington, …
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10009302880
Saved in:
5
Developing a strategic
marketing
plan for physical and occupational therapy services : a collaborative project between a critical access hospital and a graduate program in health c...
Kash, Bita A.
;
Deshmukh, A. A.
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10010196471
Saved in:
6
EXQ : measurement of healthcare experience quality in Malaysian settings : a contextualist perspective
Kashif, Muhammad
;
Siti Zakiah Melatu Samsi
;
Awang, Zainudin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011563850
Saved in:
7
Journal of medical
marketing
: device, diagnostic and pharmaceutical
marketing
London [u.a.] : Sage Publ.
;
-2005: London : Stewart
;
…
-
5.2005 - 16.2017; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003099371
Saved in:
8
Journal of medical
marketing
: device, diagnostic and pharmaceutical
marketing
London [u.a.] : Sage
;
2005: London : Stewart
;
…
-
5.2005 - 16.2017; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10002835639
Saved in:
9
Studying healthcare from a
marketing
perspective
Iacobucci, Dawn
;
Popovich, Deidre
-
2022
Persistent link: https://www.econbiz.de/10012822077
Saved in:
10
Präventionsmarketing : Ziel- und Risikogruppen gewinnen und motivieren
Scherenberg, Viviane
-
2022
-
2. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013188650
Saved in:
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