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Advertising management in Cana...
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Consumer behaviour
64
Konsumentenverhalten
55
Globalization
21
Globalisierung
17
Cultural identity
16
Kulturelle Identität
16
Canada
15
International marketing
13
Internationales Marketing
13
Online retailing
12
Online-Handel
12
Welt
12
World
12
China
11
Customer satisfaction
11
Culture
9
Ethnic group
9
Ethnische Gruppe
9
Service quality
9
Dienstleistungsqualität
8
Kanada
8
Website
8
Brand management
7
Kundenzufriedenheit
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
USA
7
United States
7
Acculturation
6
Internet
6
Internet marketing
6
Markenartikel
6
Materialism
6
Online-Marketing
6
Social integration
6
Soziale Integration
6
Beziehungsmarketing
5
Brand
5
Brand image
5
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108
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Article
242
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English
144
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113
French
4
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Laroche, Michel
241
Cleveland, Mark
34
Richard, Marie-Odile
28
Darmon, René Y.
25
Kim, Chankon
21
Mazaheri, Ebrahim
17
Ueltschy, Linda C.
16
Kalamas, Maria
15
Yang, Zhiyong
15
Teng, Lefa
13
Pons, Frank
12
Nepomuceno, Marcelo Vinhal
10
Shobeiri, Saeed
9
Bergeron, Jasmin
8
Mourali, Mehdi
8
Papadopoulos, Nicolas
7
Zhou, Lianxi
7
Davidson, Alexander
5
Hui, Michael
5
Li, Rong
5
Takahashi, Ikuo
5
Browne, Elizabeth
4
Cho, Hyuksoo
4
Eggert, Axel
4
Mikhailitchenko, Andrey
4
Mikhailitchenko, Galina
4
Papadopoulos, Nicolas G.
4
Petrof, John V.
4
Richard, Marie‐Odile
4
Yingwei, Ren
4
Zhang, Chun
4
Zhang, Man
4
Bocaranda, Claudia
3
Goutaland, Christine
3
Habibi, Mohammad Reza
3
Hallab, Ranim
3
Javalgi, Rajshekhar (Raj) G.
3
Kiani, Isar
3
Lee, Hanjoon
3
Makdessian, Lucy
3
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Journal of business research : JBR
71
Journal of Business Research
31
Journal of Services Marketing
10
Journal of Consumer Marketing
8
Journal of retailing and consumer services
8
International Journal of Bank Marketing
6
International journal of advertising : the quarterly review of marketing communications
6
The journal of services marketing
6
International marketing review
5
International Marketing Review
4
Journal of Economic Psychology
4
Journal of international consumer marketing
4
European journal of operational research : EJOR
3
International journal of consumer studies
3
Journal of advertising research
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of international marketing
3
Journal of the Academy of Marketing Science
3
Marketing and multicultural diversity
3
Psychology & marketing
3
The journal of consumer marketing
3
International journal of hospitality management
2
Journal of Consumer Research
2
Journal of Product & Brand Management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Multinational business review
2
OR-Spektrum : quantitative approaches in management
2
The journal of applied business research
2
Business horizons
1
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cross-cultural and critical perspectives on brands
1
Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
1
Documents de recherche / ESSEC Centre de Recherche
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
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ECONIS (ZBW)
104
OLC EcoSci
70
RePEc
40
Other ZBW resources
37
USB Cologne (EcoSocSci)
11
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1
Le marketing : fondements et applications
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1982
-
2. éd.
Persistent link: https://www.econbiz.de/10004716222
Saved in:
2
Le marketing : fondements et applications
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1986
-
3. éd.
Persistent link: https://www.econbiz.de/10004716225
Saved in:
3
Marketing in Canada : a management perspective
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10004716232
Saved in:
4
Canadian marketing : principles and applications
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1981
Persistent link: https://www.econbiz.de/10004796558
Saved in:
5
Leading the sales force : a dynamic management process
Darmon, René Y.
-
2007
Persistent link: https://www.econbiz.de/10003372048
Saved in:
6
Sizing the sales force
Darmon, René Y.
- In:
Sales management : a multinational perspective
,
(pp. 223-249)
.
2011
Persistent link: https://www.econbiz.de/10008858693
Saved in:
7
Economic theory and sales force compensation
Darmon, René Y.
- In:
Theoretical developments in marketing
,
(pp. 85-90)
.
1980
Persistent link: https://www.econbiz.de/10003521982
Saved in:
8
Optimal salesforce quota plans under salesperson job equity constraints
Darmon, René Y.
-
2001
Persistent link: https://www.econbiz.de/10001624406
Saved in:
9
Salesmen's response to financial inventives : an empirical study
Darmon, René Y.
- In:
Journal of marketing research : JMR
11
(
1974
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10002048908
Saved in:
10
Optimal conditions for sales force equitable compensation
Darmon, René Y.
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10001535802
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