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Le marketing : fondements et applications
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1982 - 2. éd.
Persistent link: https://www.econbiz.de/10004716222
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Marketing in Canada : a management perspective
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10004716232
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Canadian marketing : principles and applications
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1981
Persistent link: https://www.econbiz.de/10004796558
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Advertising management in Canada
Darmon, René Y.; Laroche, Michel - 1984
Persistent link: https://www.econbiz.de/10004716220
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Attitudes of the urban poor toward their neighborhood supermarkets
Petrof, John V. - In: Journal of retailing 47 (1971) 1, pp. 3-17,90
Persistent link: https://www.econbiz.de/10002643938
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Consumer strategy for Negro retailers
Petrof, John V. - In: The Black consumer : dimensions of behavior and strategy, (pp. 311-318). 1971
Persistent link: https://www.econbiz.de/10002643948
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Customer strategy for Negro retailers
Petrof, John V. - In: Journal of retailing 43 (1967) 3, pp. 30-38
Persistent link: https://www.econbiz.de/10002643961
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Customer strategy for Negro retailers
Petrof, John V. - In: New dimensions in retailing : a decision oriented approach, (pp. 108-115). 1970
Persistent link: https://www.econbiz.de/10002643971
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Newspaper advertising and the Negro market
Petrof, John V. - In: Journal of retailing 46 (1970) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10002643978
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Reaching the Negro market : a segregated versus a general newspaper
Petrof, John V. - In: The Black consumer : dimensions of behavior and strategy, (pp. 342-348). 1971
Persistent link: https://www.econbiz.de/10002643994