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Marketing management and administrative action
Britt, Steuart Henderson; Boyd, Harper W. - 1978 - 4. ed
Persistent link: https://www.econbiz.de/10000049895
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Advertising management
Boyd, Harper W. (ed.); Newman, Joseph W. (contributor) - 1965
Persistent link: https://www.econbiz.de/10000056133
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Readings in sales management
Boyd, Harper W. - 1970
Persistent link: https://www.econbiz.de/10000332631
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717
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Cases in marketing strategy
Boyd, Harper W.; Clewett, Richard M.; Westfall, Ralph - 1958
Persistent link: https://www.econbiz.de/10000650030
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Channels of distribution for consumer goods in Egypt
Boyd, Harper W.; Sherbini, Abdel Aziz el; Sherif, Ahmed … - In: Journal of marketing 25 (1961) 6, pp. 26-33
Persistent link: https://www.econbiz.de/10002026639
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Channels of distribution for consumer goods in Egypt
Boyd, Harper W.; Sherbini, Abdel Azizel; Sherif, Ahmed Fouad - In: Comparative marketing systems : a cultural approach, (pp. 309-321). 1968
Persistent link: https://www.econbiz.de/10002026733
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1956 - 1. print
Persistent link: https://www.econbiz.de/10001503747
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Marketing management : a strategic, decision-making approach
Boyd, Harper W. (contributor) - 2002 - 4. ed.
Persistent link: https://www.econbiz.de/10001552043