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Script Development and validation in industrial buyer-seller contexts
Leigh, Thomas W.; Rethans, Arno J. - 1985
Persistent link: https://www.econbiz.de/10004649267
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Developing interval scale values using the normalized rank method : a multiple context, multiple group methodology
Hanson, James W.; Rethans, Arno J. - 1979
Persistent link: https://www.econbiz.de/10004724555
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Receiver questions : a means of assessing new product advertising effectiveness
Swasy, John L.; Rethans, Arno J.; Marks, Lawrence J. - 1983
Persistent link: https://www.econbiz.de/10004737572
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Cognitive scripts : an approach to the development of propositons concerning industrial buying behaviors
Rethans, Arno J.; Leigh, Thomas W. - 1984
Persistent link: https://www.econbiz.de/10004737817
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Representation of product hazards in consumer memory : the case of product risk
Rethans, Arno J.; Hastak, Manoj - 1981
Persistent link: https://www.econbiz.de/10004737818
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A further examination of television commercial repetitionl : the effects of repetition, receiver knowledgeability and commercial length
Rethans, Arno J.; Swasy, John L.; Marks, Lawrence J. - 1983
Persistent link: https://www.econbiz.de/10004737841
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Towards determinants of acceptance risk : the case of product risk
Rethans, Arno J.; Albaum, Gerald S. - 1980
Persistent link: https://www.econbiz.de/10004737842
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Consumer scripts for insurance salesperson behaviors in sales encounters
Leigh, Thomas W.; Rethans, Arno J. - 1983
Persistent link: https://www.econbiz.de/10004782884