Representation of product hazards in consumer memory : the case of product risk
Arno J. Rethans ; Manjo Hastak
| Year of publication: |
1981
|
|---|---|
| Authors: | Rethans, Arno J. ; Hastak, Manoj |
| Publisher: |
[University Park, Pa.] : College of Business Adminsitration, The Pennsylvania State Univ. |
| Extent: | 4 ungez. Bl. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 116 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004737818