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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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Marketing management cases
Weilbacher, William M. - 1980 - 3. ed
Persistent link: https://www.econbiz.de/10000052458
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The qualitative values of advertising media
Weilbacher, William M. - In: Advertising management, (pp. 406-415). 1965
Persistent link: https://www.econbiz.de/10002976304
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Standard classification of consumer characteristics
Weilbacher, William M. - In: Journal of marketing 31 (1967) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10002976391
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10004185691
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Marketing management cases : planning and executing marketing strategy
Weilbacher, William M. - 1980 - 3. ed.
Persistent link: https://www.econbiz.de/10004813450
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Advertising
Weilbacher, William M. - 1979
Persistent link: https://www.econbiz.de/10013467499
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Choosing an advertising agency
Weilbacher, William M. - 1983 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004753257
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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733