The article explains the meaning of comparative advertising as an advertising that compares one product or service with another or that states that one product works with or is compatible with another. The laws which govern this subject i.e. The Monopolies and Restrictive Trade Practices, 1984...

This paper explores online political advertising in the form of digital videos posted on YouTube. Using a unique database of over 3,500 political ads posted on YouTube during the 2008 presidential campaign, it examines whether YouTube has allowed new actors to have an influence in electoral...

Advertising and promotion are an integral part of any business organisation. Over a period of time advertising has evolved as a vital communication system for both consumer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target...

This research aimed to determine the Influence of Advertising on Consumer based Brand loyalty in sports shoe business. The objectives of this research were 1) To determine stimulus of promotion on brand loyalty. 2) To determine influence of advertisement on brand trust, perceived quality. 3) To...

To meet the goal set by the Paris Agreement, greenhouse gas emissions must be reduced by as much as 45% by 2030. Fossil industry advertising subverts this objective: It stimulates continued demand for fossil fuels, and creates doubts about their enormously harmful effects. Misleading advertising...