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Price image versus price reality : objective and subjective determinants of consumer price perception
Anttila, Mai - 1979
Persistent link: https://www.econbiz.de/10001840782
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Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian; Anttila, Mai; Virtanen, Päivi - 1986
Persistent link: https://www.econbiz.de/10000768767
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Fishing with business nets : keeping thoughts on the horizon ; Professor Kristian Möller
Anttila, Mai (contributor); Möller, K. E. Kristian (honouree) - 2008
Persistent link: https://www.econbiz.de/10003719216
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Bundling of information goods : a value driver for new mobile TV services
Rautio, Tarja; Anttila, Mai; Tuominen, Matti - In: International journal of revenue management : IJRM 1 (2007) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10003818519
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Discovering business innovation, channel collaboration and value delivery in international research odyssey
Tuominen, Matti; Anttila, Mai - In: International journal of entrepreneurship and … 8 (2008) 2, pp. 216-227
Persistent link: https://www.econbiz.de/10003748666