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Reputation management : the key to successful public relations and corporate communication
Doorley, John; Garcia, Helio F. - 2015 - 3. ed.
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It …"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It …
Persistent link: https://www.econbiz.de/10010504148
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Reputation management : the key to successful public relations and corporate communication
Doorley, John; Garcia, Helio F. - 2007
Persistent link: https://www.econbiz.de/10003401822
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Creating corporate reputations : identity, image, and performance
Dowling, Grahame R. - 2001
Persistent link: https://www.econbiz.de/10004605705
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10004907979
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Profil durch PR : strategische Unternehmenskommunikation - vom Konzept zur CEO-Positionierung
Immerschitt, Wolfgang - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003744466
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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10003565019
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Profil durch PR : Strategische Unternehmenskommunikation — vom Konzept zur CEO-Positionierung
Immerschitt, Wolfgang (contributor) - 2009
Schreiben an der Biografie von Unternehmen -- Kommunikation zwischen Monolog und Dialog -- Die Entwicklungsmethodik … strategischer Kommunikation -- Zwölf Erfolgsfaktoren der CEO-Kommunikation -- Fallbeispiele profilierter Unternehmen. …Unternehmen, die erfolgreich im Markt bestehen wollen, brauchen ein klares Profil mit deutlichen Konturen, um sich von …
Persistent link: https://www.econbiz.de/10014014780
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Promoting nonprofit organizations : a reputation management approach
Kinzey, Ruth Ellen - 2013
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
Persistent link: https://www.econbiz.de/10009746663