Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer behavior and marketin...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
28
Marketingmanagement
27
Marketing management
20
Theorie
19
Theory
19
Consumer behaviour
11
Konsumentenverhalten
11
Marktforschung
10
Verbraucherverhalten
10
Market research
9
Management
7
USA
6
United States
6
Strategisches Management
5
Einführung
4
Marketingstrategie
4
Corporate planning
3
Unternehmensplanung
3
Selling
2
Statistical test
2
Statistischer Test
2
Verkauf
2
Aufsatzsammlung
1
Bibliometrics
1
Bibliometrie
1
Cognition
1
Cognitive science
1
Consumer behavior
1
Customers
1
Data collection method
1
Economic history
1
Employment
1
Erhebungstechnik
1
Erwerbstätigkeit
1
Fallstudiensammlung
1
Frauen
1
Gerald Zaltman
1
Informal economy
1
Information
1
Informelle Wirtschaft
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
86
Article
14
Type of publication (narrower categories)
All
Lehrbuch
18
Textbook
18
Aufsatz im Buch
4
Book section
4
Glossar enthalten
4
Glossary included
4
Bibliographie
3
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Reprint
2
Sammelwerk
2
Sammlung
2
Arbeitspapier
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
73
Undetermined
27
Author
All
Olson, Jerry C.
62
Peter, Jerome Paul
51
Donnelly, James H.
14
Donnelly, James Howard
10
Dover, Philip
9
Certo, Samuel C.
5
Mitchell, Andrew Alexander
4
Walker, Beth A.
4
Reynolds, Thomas J.
3
Toy, Daniel R.
3
Zaltman, Gerald
3
Celsi, Richard L.
2
Chow, Simeon
2
Christensen, Glenn L.
2
Churchill, Gilbert A.
2
Grunert, Klaus G.
2
Jacoby, Jacob
2
KANWAR, RAJESH
2
MUDERRISOGLU, AYDIN
2
Olson, Jerry Corrie
2
Ray, William J.
2
Sawyer, Alan G.
2
Sheth, Jagdish N.
2
Sims, Laura S.
2
Baron, Andrew Scott
1
Baumgartner, Hans
1
Beltramini, Richard F.
1
Coulter, Robin A.
1
Dipboye, Robert
1
Dover, Philip A.
1
Forr, James
1
Franck, Anja Karlsson
1
Hirschman, Elizabeth Caldwell
1
Jacobs, Rick
1
Marks, Larry J.
1
Phillips, Diane M.
1
Rochon, John P.
1
Tarpey, Lawrence X.
1
Toy, Daniel
1
Venkatesh, Alladi
1
more ...
less ...
Published in...
All
Working series in marketing research
29
Working papers in marketing
4
Journal of Business Research
3
McGraw-Hill/Irwin series in marketing
3
Advertising and consumer psychology
2
McGraw-Hill series in management
2
Quantitative marketing techniques and analyses
2
The Irwin series in marketing
2
Working Series in marketing research
2
Consumer and industrial buying behavior
1
Fundamentals of marketing research ; Vol. 4
1
International labour review
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Legends in consumer behavior
1
Legends in marketing
1
McGraw-Hill higher education
1
Psychology & marketing
1
Report / Marketing Science Institute
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
59
ECONIS (ZBW)
37
RePEc
3
OLC EcoSci
1
Showing
61
-
70
of
100
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
A Preface to marketing management
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
Saved in:
62
Strategic management : concepts and applications
Certo, Samuel C.
;
Peter, Jerome Paul
-
1988
Persistent link: https://www.econbiz.de/10009605971
Saved in:
63
Incorporating deep customer insights in the innovation process
Olson, Jerry C.
;
Waltersdorff, Kristin
;
Forr, James
; …
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 507-527)
.
2009
Persistent link: https://www.econbiz.de/10003790130
Saved in:
64
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
65
Missing women? : the under-recording and under-reporting of women's work in Malaysia
Franck, Anja Karlsson
;
Olson, Jerry C.
- In:
International labour review
153
(
2014
)
2
,
pp. 209-221
Persistent link: https://www.econbiz.de/10010476468
Saved in:
66
Cognitive effects of deceptive advertising
Olson, Jerry C.
;
Dover, Philip A.
- In:
Journal of marketing research : JMR
15
(
1978
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10002586641
Saved in:
67
Understanding consumers' cognitive structures : implications for advertising strategy
Olson, Jerry C.
;
Reynolds, Thomas J.
- In:
Advertising and consumer psychology
,
(pp. 77-90)
.
1983
Persistent link: https://www.econbiz.de/10002586670
Saved in:
68
Perspectives on psychophysiological assessment of psychological responses to advertising
Ray, William J.
;
Olson, Jerry C.
- In:
Advertising and consumer psychology
,
(pp. 253-269)
.
1983
Persistent link: https://www.econbiz.de/10002680535
Saved in:
69
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
70
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
