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Universal differences in advertising avoidance behavior : a cross-cultural study

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954

Persistent link: https://www.econbiz.de/10003887572

Getting beer during commercials : adverse effects of Ad-Avoidance

Stuehmeier, Torben; Wenzel, Tobias - 2009

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...

Persistent link: https://www.econbiz.de/10003894821

Planning a TV advertising campaign : a crisp multiobjective programming model from fuzzy basic data

Pérez-Gladish, B.; Gonzalez, I.; Bilbao-Terol, A.; … - In: Omega : the international journal of management science 38 (2009/10) 1/2, pp. 84-94

Persistent link: https://www.econbiz.de/10003897778

Advertising effectiveness in different media : a comparison of web and television advertising

Nagar, Komal - In: IIMB management review 21 (2009) 3, pp. 245-260

Persistent link: https://www.econbiz.de/10003897862

Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements

Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303

Persistent link: https://www.econbiz.de/10003900820

What influences advertising price in television channels? : an empirical analysis on the Spanish market

Bel, Germà; Domènech, Laia - In: The journal of media economics 22 (2009) 3, pp. 164-183

Persistent link: https://www.econbiz.de/10003902458

Die Auswirkungen der Digitalisierung auf den Markt für Fernsehprogramme

Tegge, Svenja (contributor) - 2006

In dieser überarbeiteten Fassung einer im Juni 2006 am staatswissenschaftlichen Seminar der Universität zu Köln eingereichten und von Prof. Dr. Horst M. Schellhaaß betreuten Diplomarbeit untersucht die Autorin, welche Auswirkungen die Digitalisierung auf Fernsehprogramme hat. Dazu erörtert...