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Cutting edge commercials : how...
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Bellman, Steven
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15
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Kind, Hans Jarle
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Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Memorandum / Department of Economics, University of Oslo
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Advertising and violence : concepts and perspectives
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European Journal of Marketing
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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41
Television advertising in the Arab world : a status report
Kalliny, Morris
;
Dagher, Grace
;
Minor, Michael
;
De los …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 215-223
Persistent link: https://www.econbiz.de/10003742661
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42
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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43
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
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44
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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45
Monoploy provision of tune-ins
Çelik, Levent
-
2008
Persistent link: https://www.econbiz.de/10003769992
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46
Integrierte Geschäftsmodelle zur Bewirtschaftung personengebundener Aufmerksamkeit : das Beispiel der Daily Soap
Opitz, Christian
;
Hofmann, Kay H.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
4
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003784236
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47
Chinese consumer readings of global and local advertising appeals
Zhou, Nan
;
Belk, Russel W.
-
2009
Persistent link: https://www.econbiz.de/10003785585
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48
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
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49
Essays on Menger in the neoclassical tradition
Kjar, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10003779976
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50
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
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