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Kritisch, vital und kaufkräftig : Best Ager vor dem Fernseher
Strauch, Hans-Joachim - In: 55plus Marketing : Zukunftsmarkt Senioren, (pp. 265-280). 2006
Persistent link: https://www.econbiz.de/10003332571
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Emotional engagement : how television builds big brands at low attention
Heath, Robert - In: Journal of advertising research 49 (2009) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
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"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen - In: Journal of advertising research 49 (2009) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
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Advertising in Central and Eastern Europe : a case study of Nestlé television advertising in Russia
Larimo, Jorma; Pesonen, AiIa - In: Business strategies for economies in transition : book …, (pp. 199-240). 2008
Persistent link: https://www.econbiz.de/10003795524
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Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto - In: The journal of media economics 21 (2008) 4, pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
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Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.; Kover, Arthur J.; Caruana, Albert - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
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Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi; Rashad, Inas; Grossman, Michael - In: The journal of law & economics 51 (2008) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
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Auswirkungen der Digitalisierung auf das Erlöscontrolling werbefinanzierter Fernsehunternehmen
Müller, David; Schultz, Sylvia - In: Controlling und Medien : Festschrift für Rolf Dintner …, (pp. 201-217). 2009
Persistent link: https://www.econbiz.de/10003810270
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The effective product placement : finding appropriate methods and contexts for higher brand salience
Hong, Soonkwan; Wang, Yong Jian; De los Santos, Gilberto - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 103-120
Persistent link: https://www.econbiz.de/10003810665
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Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara; Cai, Xiao - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10003860012